What is Nudge Theory | T-Shirt
Nudge Theory actually one of the books of Richard Thaler. The father of ‘nudge theory’, Richard Thaler has been awarded the Nobel economics prize. But what is nudge theory or are there any examples of it? The concept is a subject of behavioral science and a relatively subtle policy shift that encourages the decision making of groups or individuals. If you ever see or heard about a housefly painted onto the ceramic of a urinal in a men’s public toilet, you have seen an example of nudge theory.
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